Smallholder cocoa farmers are the most important part of the cocoa sector, yet the least visible in the sector. They represent about 98% of cocoa farmers worldwide. They mostly live and work in the hinterlands, remote and rural parts of cocoa growing regions, which makes it difficult to reach them.
As a global farmers organization, our priority is to work with other stakeholders to make sure that these 98% cocoa farmers scattered around the world are reached at the grass roots in a more efficient and structured manner under one voice through WCFO. This will not only be beneficial to them, but to the entire sector as it will boost production and improve quality.
Currently, members get only 3% of the profit gained from the sale of a bar of chocolate in any shop worldwide. For smallholder even earn lesser than the 3%. The best ways to help cocoa farmers out of chronic poverty is for them to be able to market their crop directly to the buyers and traders.
Youth lost interest
Cocoa farming keep losing its attractiveness to the younger generation. Many youth do not see it as a business from which a decent income can be earned. This discourages potential young farmers from engaging in cocoa farming and existing ones from re-investing.